Marketing and advertising is the key to successful development of so-called "Small" online stores (under €50k turnover per year).
Georgi Mirchev is an engineer by education and a talented programmer by vocation. He graduated "Computer Systems"
TU-Sofia and started developing software projects for the US market even back in 1999.
Ambitious entrepreneur and hi-level manager, he creates and manages software company Mirchev Ideas Ltd. With the establishment of the company George began considering concepts for their own software products and is the main driving force behind their design, development and implementation. In 2008. It appeared on the market and one of the most successful products of Mirchev Ideas Ltd. - authoring software platform for e-commerce Summer Cart.
In the next six years, Georgi Mirchev actively engaged in the exploration and integration of best practices and methodologies for the development of online business and closely monitors global trends in the industry. The result is continual has evolved by Summer Cart and winning several prestigious awards, including first prize in the category "Software development" by Forbes magazine.