What exactly do we know about the reasons to buy? Does sex really sell? How do big companies create rituals, like drinking Corona with lemon, to take our money?
Based on a three-year study involving 2,000 volunteers from all over the world, Martin Lindström’s book „Buyology: Truth and Lies about why we buy“ (one of the most influential authors, according to Time Magazine for 2009) provides answers to these questions.
Number of Pages: 254;
Publishing house: Bantam Doubleday Dell Publishing Group Inc;
Weight: 249 grams;
Year of issue: 2011;