Project Manager, Isobar Commerce
Omnichannel – the why and the what
Stanislav Bratushkov graduated the American University in Bulgaria in 2012 with a double major in Business Administration and Economics. As an avid internet shopper, he took the opportunity to start work immediately after graduating for a managed service provider that was expanding in Bulgaria.
Stanislav was in charge of managing online stores on the two major marketplaces – eBay and Amazon. His client portfolio consisted of some of the biggest players in their sector like BMW Group, Halford and Euro Car Parts, all of which saw triple digit percentage growth in their online sales. His daily activities included managing the online product mix, leveraging the marketplaces’ promotional tools to drive sales, helping organize marketing campaigns to boost traffic, making sure the e-store designs reflected the brands’ guidelines and keeping a close eye on the competition.
Leveraging the experience gained, he took part in successfully building and launching a new online marketplace which purpose is to open the ecommerce channel to a sector that was previously struggling with online sales – cars and original car parts & accessories. Stanislav joined Isobar in 2018 as a project manager to seek further career development and opportunities to work with some of the biggest global brands and newest technologies.