Owner, Chef at Home
Sandra Alexieva is the creator and author of the most read culinary site in Bulgaria - "1001 recipes". The web platform generates over 50,000 unique users every 24 hours, browsing on an average of 4 pages and spending about 5 minutes reading a variety of content. Fan base of the brand is over 270,000 people in the social network, and in 2017 "1001 recipes" celebrated its 10th anniversary birthday.
In the beginning of 2019, Sandra Alexieva launched the first service of "1001 recipes" - CHEF AT HOME, based on a separate web site, which is an online ordering of pre-prepared food products for a specific recipe delivered to the home or office. How to monetize a website outside of online advertising and how to turn the brand's popularity into real sales, says Sandra Alexieva at eCommCongress 2019.