Nikola Ninov is the manager of Petmall.bg - one of the leading online stores for animal products. As a bachelor in London, she collects a useful experience in management. His master degree acquires in the US. The country gives him new ideas and occasions for entrepreneurial endeavors to be realized in Bulgaria. The idea of an online magaine comes when one day sees that their dog's food is over. It orders new packages, but is dissatisfied with the delay, communication and the whole process.
Decides that things have to change. He sees business opportunity, a vacant market niche, and embarks on an online venture. While managing the business, it faces major challenges - from courier services, branding and branding, team scaling and Black Friday work.
Nicholas has taken his lessons and will share it with the eCommCongress 2019 audience.