Agenda eCommCongress 2019

Main stage

8:15 - 8:50 Check-in

We are waiting for you at Sofia Event Center located on the 3rd floor of Paradise Center Mall.

8:50 - 8:55 Opening and opening words

Wellcome notes by the organisers.

8:55 - 9:00 E-Commerce industry in Bulgaria - Janet Naydenova, President of the Bulgarian e-Commerce Association

- wellcome note;
- what is the status of Bulgarian e-commerce ecosystem;
- what is the activity and priorities of BEA for 2019;

9:00 - 9:15 Monetizing a website outside of online advertising and turning the brand's popularity into real sales - Sandra Alexieva, owner of Chef at Home;

- how website with rich content and a loyal audience can get extra income with a different business model;
- steps for developing brand loyalty;

9:15 - 9:45 Do things that do not scale - marketing for engaging users - Vasilena Valchanova, digital expert, Enhancv;

- We measure the effectiveness of ecommerce marketing mostly in sales. And that is why there is a danger that we will not focus on anything else. The success of the online store, however, is "guilty" not only for well-targeted advertising but for consumer trust and interest. We'll see examples and techniques for creating and engaging with the audience, otherwise than by clicking the Buy button. We will show how creating knowledge and interest naturally leads to a click on the Buy button.

9:45 - 10:15 Design obstacles obstructing orders. Examples with visitors' shops - Georgi Angelov, IDIT designer

- We often neglect the consumer experience, but only one colour or one button may be the difference of doing a lot of sales and doing nothing. Georgi has over 10 years experience in web design and rich portfolio. He will share tips on how to optimize your online store so that it is welcoming and leads to more orders.

10:15 - 10:30 Case Study: Success or Failure? Dimitar Dimitrov, member of the board of Bulgarian e-Commerce Association

Expect details soon.

10:30 - 11:00 Coffee break and networking

Try an aromatic cup of coffee or beverages in the relax zone.

11:00 - 11:15 Case Study: From traditional trading to online sales. Sahaido's global market strategy

Expect details soon.

11:15 - 11:45

Expect details soon.

11:45 - 12:00 Case study: How to quench fires when you grow faster than expected - Nikola Ninov, manager of Petmall.bg

- difficulties and challenges in the accelerated development of the online store;
- tips for positioning in a strictly targeted niche market, etc.

12:00 - 12:30

Expect details soon.

12:30 - 14:00 Lunch break and relax

You can take advantage of the restaurants located on the second floor of the MALL PARADISE CENTER.

14:00- 14:30

Expect details soon.

14:30 - 15:00 Discussion panel Ordinance N-18 - What, how and where? Moderator - Dimitar Dimitrov, invitation to a representative of NRA

- recent changes to online merchants and the new cash registers;

15:00 - 15:15 10 important things about the general conditions in the online store, protecting the interests of the traders - Biliana Dimitrova, attorney at Dimitrova, Staykova and partners;

- 10 tips how to improve your general terms and conditions to keep your interest as a trader;
- Opportunity for questions and answers;

15:15 - 15:30 Succes story: In 11 markets thanks to creativity, discipline and care for nature. The story of Cocosolis - Plamen Stefanov, manager of Cocosolis

Expect details soon.

15:30 - 16:00 Coffee break and networking

Try an aromatic cup of coffee or beverages in the relax zone.

16:00 - 16:30 Automation of Customer Communication, Marketing and Targeting with the help of Chatbot - Velik Haznatrliev, Managing Partner at Botcom;

- examples of simple chat bots that can save operating time;
- examples of marketing campaigns on Facebook;
- a demo of the benefits of using Messenger as a communications channel, etc .;

16:30 - 17:00 Discussion panel: The Future of E-Commerce - Lyubomir Cholakov, General manager, Isobar Commerce Bulgaria, Ben Marks - Evangelist, Magento an Adobe company, Marcel Majsan - President of e-commerce association Croatia, Andrei Popescu - Country manager, eMAG Bulgaria. Discussion is in English.

- Audience and Social Networking Questions to Event Lecturers;

17:00 - 17:10 Final words, prize draws.

The rest of the event can participate in a lottery with prizes provided by our partners.