Dear journalists – reporters, editors, chief editors and media owners in Bulgaria.
For a long time, the media has published materials – news, reports and articles that present the e-traders in Bulgaria as scammers. Whether deliberately, whether by misinformation, statements are published in the media, which are rather lies and interpretations, which represent in a non-objective way situations and facts.
For us, the organizers of the largest e-commerce event in Bulgaria, the image of the industry is of particular importance. This industry is developing at a fast pace, it is specific and has its own features. This industry feeds us and thousands more people. These people create a good environment for a number of others. We have always wanted to improve the environment in Bulgaria. Therefore, at the event, we invite outstanding specialists from the country and abroad to spread their know-how in this part of the country’s economy – in order to increase the credibility that is extremely difficult and easy to lose. With your publications and actions, you ruin our credibility, your actions produce fear in users!
Our desire is for a constructive dialogue that needs to stop publishing unreliable information or seeking consultation by specialists on the topic before publishing.
The latest misinterpreted news that is worth mentioning and is the reason for our reaction are:
24 hours: Merchants flee to Romania to refrain from issuing cash receipt, reprinted in Dir.bg: Online merchants with the experience not to fall under the change of software revealed by NRA, Manager: Merchants flee to Romania because of cash notes.
We note the wrong claims:
„Migration of online merchants’ servers to Romania has established tax in the last few months, learning“ 24 hours. „The move was made to get rid of the requirements for new software and cash registers, not to announce their owners to the NRA and not to be obliged to grant access to servers for verification „.
The quote from us suggests that e-traders are traders wanting to „get out“, hide, and are not responsible to the state in the face of the NRA. Changing the location of the server from which the e-shop information is loaded does not relieve the trader within the meaning of the law from submitting the information in Appendix 33 or the requirements of Ordinance H-18, which is clearly referred to in the material. In case the legal entity changes its company’s registration from Bulgaria to Romania, online traders are obliged to comply with the requirements of Romanian law and operate in Bulgaria under the requirements of LET, which is a separate normative document.
In the same article: „E-commerce servers can no longer be outside their sites.“ This is also not a valid statement. No law in Bulgaria requires the server from which the online store is to be physically located at the place of registration of the physical or legal entity that operates it. If so, a great deal of hosting companies would have fewer customers.
Firstly, we have to note that there is a „sample“ of the report that does not show important aspects of the factual facts about the specific fraud. This sample is from the morning block, and the whole story appears much later in the day.
The video starts from the „Bulgarian courier warehouse“, which leads viewers to say that it is a Bulgarian trader – a cheater. In the video, however (if we look at the whole 7+ min.) At 2:21, the interviewed lady shares that the order was from an „international trader“. Perhaps this is why the view of Mr. Arsenov from the ECC is reflected. The interviewee also says that „The name was very close to the name of the real mark, the colors also coincided with the identical logo“. That is, the consumer acknowledges that he has bought a counterfeit product from a foreign online store. At the same time, elements of Bulgarian e-shops, baskets, product catalogs, and order placement pages appear in many places, which also misleads viewers.
Again in the video, Mr. Nenov mentions: „Do you shine the green padlock up in the browser – if we do not shine, we do not buy from this site.“ This statement is not a mandatory condition for the trader to be recognized as incorrect. On our site the padlock does not shine green, but we do not deceive our customers. There are dozens of such online marketers. We just decided to use a different technology or service.
„They are attracted by cheap prices – everything is reduced, and this is another indication – there is no such trader where all the goods on the site have a discount.“ This quote is also misleading. An enormous amount of collectible shopping sites have just that pattern – all products are discounted or at a lower price than regular.
The same news is written by Investor: Online shopping fraud scams grow
Trud: „We are living with millions on the Internet. 400 are officially registered companies for online trade in Bulgaria „.
This is unconfirmed information. NRA previously claimed that the figure was for 750 online stores listed in their registry. Now this number is 400. This list has never been public in order to count the participants. The truth is that in Bulgaria no one knows the exact number of online merchants and who claims else is lying. Yes, we welcome the idea of the NRA for this list, but this list is not up to date.
Again a video report with a loud title on New Television: False cosmetics bloom internet and stores.
The article goes like this: „Cosmetics are fake on the internet. Online merchants offer us counterfeits instead of the originals of famous brands. The merchandise literally floods online stores and sales network. Customs officers stop importing thousands of perfumes, white and colored cosmetics every day. “ Subsequently, the report does not reveal from what online store the customer has purchased the counterfeit goods. There are no specific online stores mentioned. Are they Bulgarian or not? How is the „flooding“ of the market proved and what facts is this statement? On these questions would we like to answer Georgi Georgiev, author of the report?
The article and the video end up with something very important and essential: „Most fake perfumes last year are caught on our border with Turkey. Counterfeits were mainly carried by „suitcase traders“. A huge percentage of owners of online stores in Bulgaria are not suitcases, so that everything is aggregated in this way.
The news says: „The Prosecutor’s Office and the GCOC have broken up an organized criminal group for tough online trading. The damages are millions, according to the investigators. The prosecutor’s office reported that fraudsters had been in contact with their victims through casual calls via internet platforms.
„It offers trading with payment instruments, equity investments, oil and gold purchases, and more. At one point, it turns out that the stock market has collapsed and you have to give some more money, „said Ivan Geshev, Deputy Prosecutor General.
Fraud itself is not related to a traditional online purchase from an online store to claim that it is a „scammering online trade.“ Phishing sites have been used that mimic institutional ones and transactions have been implemented in different ways with different payment methods. Such real-world deals are made with official brokers who are eligible to participate on the stock exchange. Something completely different from the normal e-commerce that is being interfered with in the news.
There are also dozens of examples in which the information is incorrect, which we will not quote.
We are conducting an event that aims to bring positives to this sector of the economy, which tends to be „dangerous“ by your words. This is not true. Online users have more rights than offline users. For example, the 14-day withdrawal period. Goods purchased from a physical store can not be returned in this way.
And you, respected reporters, editors, editors-in-chief and media owners in Bulgaria – contact us first, with representatives of the Bulgarian e-commerce association or administrators of the Facebook Online Shops Bulgarian group. We are all watching the industry and we have a clear look at what is happening in it and we are very well aware of everything on the subject. Let us not spot a branch that is still in Bulgaria and has great potential.
Lubomir Stoyanov, Chief Organizer of eCommCongress