Black Friday quickly turned into one of the busiest shopping days in Bulgaria, following the example of the larger US market. Cyber Monday also started to become more and more popular as a shopping event. But the two dates may also require different marketing approach. The main differences between the Black Friday marketing and Cyber Monday marketing There are few major ways in which Cyber Monday differs from Black Friday. The first and most known difference is that Black Friday […]
How many vendors around the world have physical stores? Too many to have accurate statistics for that. More importantly, however, technology is developing at a rapid pace, communication devices are more accessible, and Internet access is not only a service to the rich. Consequently, building and maintaining an online store is not that difficult. If you already have: suppliers of goods and established partnership contracts; keep inventory available (and logistics companies are making it much easier); you are registered as […]
Looking at the Statistics of the National Statistical Institute for „Type of Products and Services Ordered by Internet Users“ in 2014. it is clear that 73% of the consumers who shop online give their money for clothes and sports goods or, otherwise, about 670 thousand users order the listed item of goods online. It is not by chance that some of the most active players on the Bulgarian online market are segmented in the sale of clothes. Every day their […]
Undoubtedly, good pictures of all kinds of items make them easier to sell, and every online trader wants this – more sales. In this article, we’ll share 3 tips to start taking more of your photos and selling more. Here it may be time to say that you do not need to have the latest camera model or mobile phone (you have read correctly). Just follow some of the tips below and you will see the difference. 1. Let is […]
Did you know that you can sell about 30% of unfinished orders in your online store? Did you know that the process can be automated and save you operational time? A simple example – if the average value of one order is 50BGN and you make 10 orders a week and you can make three more orders a week, you can get an extra 7800 per year. (50x3x52 = 7800). Sounds interesting right? Then the following lines are right for […]
The congress Hello and welcome to the eCommCongress blog! eCommCongress is the first-ever e-commerce congress for e-commerce in Bulgaria. Our goal is to raise the overall level in the industry, to show good practices and services in e-commerce. To show potential customers that online orders do not bite, save time, and are safe, and retailers that online stores can make money as long as they are given the proper attention and care. The speakers We can not hide our pride […]
Definitely 2015 will be dynamic and interesting in all aspects of life. From the point of view of e-commerce, there are several trends that were developing violently in 2014, but in 2015 they will be even more up-to-date. Here they are: 1. „Small Screen“ Or else, if you have not invested in a mobile version (responsive design) at your online store, in 2015, you definitely need to do it. According to Gemius statistics from May 2014, smartphone users are increasing […]
