Definitely 2015 will be dynamic and interesting in all aspects of life. From the point of view of e-commerce, there are several trends that were developing violently in 2014, but in 2015 they will be even more up-to-date. Here they are:
1. „Small Screen“
Or else, if you have not invested in a mobile version (responsive design) at your online store, in 2015, you definitely need to do it.
According to Gemius statistics from May 2014, smartphone users are increasing – over 40% of the population of Bulgaria already uses this type of mobile devices. While traveling, a large percentage of people search for information using their mobile device. When we wait in line – again. Mobile app notifications are constantly being watched, and shared information updates are updated every second. Why not attract the attention of consumers precisely while „bored“?
Do research on what users do in your online store. Find out where they come from, what they are looking for, how long they stand on a particular page. If you see that a user is interested in one category of products, the next time you come back to him, offer them these products directly. If you are using e-mail marketing, send these users more relevant suggestions.
3. Consumer experience
We assume that the goods you offer are of good quality. However, this is not enough to have loyal customers. When you quickly process the order when you send it in time, when you ask the customer is satisfied with it? Is he satisfied with the delivery? Then you can optimize your processes and offer an even more enjoyable user experience, and that will undoubtedly bring those customers back to you.