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Vaida Pakulyte

Digital Marketing Manager, Strands

Vaida Pakulyte

Digital Marketing Manager, Strands

The key to successful e-commerce personalisation is to present the right content to the right user at the time they need it in an engaging manner, across all channels they visit.

Vaida is a creative digital marketing manager at Strands - one of the leading e-commerce personalisation solutions. She is managing digital marketing transformation, including web, email marketing, content strategy and branding. E-commerce challenges and retailer struggles motivate her to find best solutions in order to create the best personalization strategies. 

Vaida strongly believes that leveraging a data-driven approach to find problems, creating targeted content and then identifying solutions according to specific needs is the best way to grow. 

 

As a voracious learner, Vaida is deeply curious about the innovations in retail. She loves discovering new opportunities to improve the way things are done, and then creating incredible 1:1 services to execute on those ideas.