If you have a good copy, the chance to sell is bigger than your competitors. That's what can make the difference between average and successful.
In 2010 creates nextcopy.net - one of the first Bulgarian blogs about copywriting. The importance of content optimization determines the topics in the blog. Speaker at conferences and seminars ttema copywriting content marketing from 2012 together with leading names from the Russian-language copywriting deals with the development of specialized software for checking the unique content.
In 2016 he launched the creation of the Bulgarian Association for Copywriting.