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Janet Naydenova

Janet Naydenova

Chairman, Bulgarian e-commerce association

Janet Naydenova

Studies show that all traditional channels such as TV, radio, even print media, now focus on the Web and are used mainly in the Internet - regardless of device - computer, smartphone, tablet or other.

Janet Naydenova is a graduate in Mathematics from Sofia University, "St. Kliment Ohridski" and in marketing and innovations from "Koichev’s International Business School". Janet has more than 30 years of experience in the fields of ICT and marketing, 8 of which – in a global FORTUNE 500 company, reaching the position of Channel Marketing Director for EMEA (Europe Middle East and Africa). In 1999 Janet established JNN Consult, the first marketing consultancy agency, specializing in the fields of ICT and digital marketing. Jointly with Saga Technology published a "White Paper on IT in SMEs", "White Paper on the Bulgarian e-Government", "White Paper on the Bulgarian Telecommunications, Services and Technologies", "White Paper on Intelligent BMS in Bulgaria".  

Janet Naydenova is marketing consultant of SEED (South East Europe Enterprise Development) - donor organization of IFC (International Funds Corporation) to the World Bank, honored with "Best Consultant for Southeast Europe", ICT marketing expert of the European Union. Janet is ICT marketing expert of the European Union and marketing consultant of Gartner for Bulgaria.

Janet Naydenova is the first lecturer in Internet marketing at Sofia University, within the Masters programme in e-business. She is dedicated to market research and customer experience. Speaker at events, white papers writer, author of industry reports, digital marketing consultant since 1995.

Janet is a member of the Bulgarian Marketing Association, a co-founder of the Association of SME in Bulgaria, chairperson of the Board of Directors at the Bulgarian Web Association in the period 2005-2007, and chairperson at IAB Bulgaria since the establishment of the association in 2009 till 2014.