CEO, Via Post
Think about why Google sends paper ad letters to look for new customers for their services. Come on to explain it to you scientifically.
Stanko Yordanov has been following distance mail sales and the development of catalog marketing in Bulgaria since 1994, starting from the same year starting to sell subscriptions to magazines and newspapers through a catalog.
In 2000, he carried this business to the Internet at one of the early Bulgarian online stores abonamenti.com.
At the same time, Via Post started to develop logistics-based mail order and distance sales activities, currently mostly online.
He is a Direct Marketing Specialist, and for several years he teaches this discipline to students of the Master's program at New Bulgarian University. He has extensive experience in publishing business and hyper-local marketing. It has a personal rich collection of distance catalogs.