How to sell globally – Ilya Kretov, eBay

This week we were at TeComm Expo & Conference in Bucharest. There we’ve met Ilya Kretov – general manager eBay Russia and emerging markets Europe. This is interview with him about the global trade options in front of the sellers.

Can you tell us little bit about yourself?
Hi, everyone. My name is Ilya Kretov. I’m general manager for Eastern Europe, Nordics and Russia at eBay. I’m based in Moscow and basically I’m developing eBay for buyers and sellers across 100 markets.

What is your topic here today?

Today at TeComm in Bucharest I will be speaking how to expand business globally and how to easily reach 170 million buyers across the globe.

What are the challenges that the people have to overcome to be global?

So basically I would say that the sellers who we’ve seen on eBay in Bulgaria are one of the most advanced. So Bulgarian growth rates are one of the highest in the region which is very pleased to me.

And the whole point about Bulgarian sellers and successful Bulgarian sellers is serving the customers better than anybody else in the Central, Eastern and Southern Europe. We think that the whole demand which is located in US, in UK in Germany is putting more and more pressure on sellers. People are expecting goods to come faster, to come with shipping for free. To return them faster.

So what successfully the Bulgarian sellers are doing is they are locating their items in the country of the buyer so basically they put the furniture or parts and accessories of fashion in the warehouses in US or UK. And they are sitting in Bulgaria, managing from Bulgaria but serving the customers from the warehouses in the country of the buyer.

They use a lot of fulfillment centers, wright?
Yes and this is one of the reasons for the big growth.The work can be delighted. We have a few partners with whom we already work. For an example if you don’t have or you don’t want to set up your own warehouse there is a
large partner called Vemma. It’s a joint venture of eBay and the warehouse company. I would say that a lot of Chinese sellers which are very active in the global trade are using those fulfilment centres across the world already. So this is the one thing.

The other thing is ebaymag.com It is the export hub which we’re developing now for the sellers. It allows easily:
1. To list items;
2. Translate them in to different language and serve it to different eBay domains.

So for example for like to target German buyers, to target UK buyers, Australian buyers and be more visible in the eBay search. Plus having native language Bulgarian for support will be good start. Now we are actively working on bringing logistics partner into that into the tool.

So basically the whole idea will be that seller lists items on eBay from Excel price list. If they receive the order, basically they immediately inquiry the different logistic providers, choose the best option courier comes, takes the item. You forget about everything else.

When there will be an eBay.bg?

That’s a very good question yeah it’s like we are now in Romania, Bucharest. I was just asked like five minutes ago they asked when we are doing to have eBay.ro? At the moment we’re more focusing on the cross border. But differently we see the potential in Bulgarian buyers. So not this year, not in the short term but we’re constantly having this in our list of ideas.

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