Alex Bozhinov shares trends for online merchants in the coming year. What can Google Shopping bring us and how we can sell it abroad.
Dimitar Dimitrov from Inbound.bg shares good practices for Google Adwords marketing and remarketing. How you can benefit from the Google ad network, what formats you can use, how to find out what your customer is interested in, etc.
Velizar Velichkov – Grabo.bg’s commercial director shares how small changes on the site, adding new automated functionalities, and conversations with customers can increase the revenue of the online store. How Cash Back is used, how customers engage with e-mail or Push notifications.
Boril Bogoev an e-commerce and digital marketing consultant, shares how you can present the price in an attractive way so that the ordering process is less stressful and more attractive. Impact of font, percentage discounts, and so on. Make an offer that your clients can’t refuse.
Borislav Arapchev shares good practices with online drug retailers in the United States. How to build a reputation in this niche, good mobile optimization, and more. Be a small Wikipedia in your industry. Text, photos, videos are positive.
Liviu Taloi tells you how you can optimize the order process, thanks to the page, the user basket content page, and more. He also tested several Bulgarian online stores and advised them how to be better optimized for their customers.
Petar Tsatshev – business development in Metrilo. What is the consumer path, what are the different user groups that can be identified and how to sell again and again to them. Customer experience, re-marketing, data driven decisions and more automation.