Who are the right users for each online store, how to combine the collected information from the different channels. Google Analytics, CRM, ERP, and so on. How to interpret correctly and increase sales in online stores.
Kamelia Gospodinova – Manager Relationship with Suppliers in Framar – How to sell pharmaceuticals online. What are the legal requirements, what is allowed and what is not. How to recognize counterfeit medicines and sites that distribute them.
Vesselin Trifonov, Director of the E-Commerce Control Unit at the National Revenue Agency, shares what are the most common cases of online retailers and the agency. How checks are performed on e-merchants, what documents, operations, and methods are used. How to be a good merchant so you do not make fines. Useful advice on selling goods imported from foreign countries, etc. What are the agency’s future projects to facilitate online retailers, and others?
Alexander Popov, head of the Bulgarian branch of Skyscanner, tells how chatters will change the world in the next 5 years. What they did in Skyscanner to follow the trend, what benefits they add, and how, with Facebook and Skype, they are closer to their customers and increase their trust in the company and its services.
Nora Khalonska, PR of OLX and Shedd for Bulgaria, shares the secrets behind Shedd mobile application path to become the preferred tool for shopping for clothing and accessories by young ladies. Different events, absorbing the power of opinion leaders and bloggers, TV advertising and accurate messages are just some of the secrets.
Startup Masters marketing manager Dimitar Savov tells how many places you can engage your customers, how to show them your ad at the right moment, and so on. User experiences can vary from contact points to your brand or product.
Peter Dyaxov shares how Facebook marketing and remarketing, audience creation, and proper targeting can be useful to us. This way, customers are exposed at the right time in the right place using the power of social media and Facebook business particular.
Alex Bozhinov shares trends for online merchants in the coming year. What can Google Shopping bring us and how we can sell it abroad.
Димитър Димитров from Inbound.bg shares good practices for Google Adwords marketing and remarketing. How you can benefit from the Google ad network, what formats you can use, how to find out what your customer is interested in, etc.
Velizar Velichkov – Grabo.bg’s commercial director shares how small changes on the site, adding new automated functionalities, and conversations with customers can increase the revenue of the online store. How Cash Back is used, how customers engage with e-mail or Push notifications.